Event Horror Stories- The Return

It’s that time of year again- spooky season! And while not all of us here at Freemind Seattle are as big into the horror genre as our fearless leader (quite literally- she laughs at jump scares) Melissa, we have all experienced some events where we would have much rather have been watching the incidents unfold from home, under a blanket, with snacks. We acknowledge that sometimes the scariest thing in the world isn’t a haunted house, or a jump scare in a psychological thriller, it’s a Karen (or Kyle…). The true horror of all event crew and service workers alike. A person who thinks the rules of polite society don’t apply to them. The ones who live in infamy in stories whispered over late night glasses of wine back in hotel rooms. But this post isn’t about them, it’s about the situations we’ve found ourselves in that make your heart drop and your stomach slosh. If you haven’t read last year’s post Event Horror Stories, be sure to read that as well for more terrifying events we’ve lived through…

So, in the words of the Mistress of Darkness herself, Elvira, “Well, it is a potluck. And believe me, when they open that pot, they're gonna need all the luck they can get." We’re feeling lucky, so let’s dig into this year’s installments of Event Horror Stories.


The Hauntingly Helpful Hotel Ghost

They meant well…we hope

Beth was staying in a hotel near Chinatown in NYC while working an event that was taking place during the week. Now, every day, Beth would get ready in the morning, and leave the hotel room, putting the ‘DO NOT DISTURB’ sign on the door. Beth noticed that even while she got ready in the bathroom, her hair products would be on her nightstand each evening when she returned.

At first, she assumed she was mistaken. Long days on your feet, with stressful work sometimes has us all a little confused. Perhaps she really did pick up her items every morning and place them on the nightstand on her way out the room. The room was never ‘cleaned’ in the way of housekeeping, but could it have been the hotel staff coming in and just tidying up the bathroom? After a few more days of her items being moved, Beth was not only confused, but annoyed. This was happening every, damn, day. It wasn’t quite a scavenger hunt, but it wasn’t a relaxing way to decompress after work either. [cue suspenseful music- foreshadowing!] Finally, Friday arrived.

It turned out that Beth’s room was directly over the hotel’s nightclub. Once the bass was turned on, the vibrations hit, Beth noticed that OTHER things in the room have been moved as well. Again, the room had not be serviced by hotel cleaning staff- when Beth asked, they confirmed that no one had accessed her room due to the ‘Do Not Disturb’ sign. After a long week, Beth was pissed, she couldn’t sleep because of the bass from the nightclub below and started pacing the room. It was while she was making laps around the small space, trying to decide what to do, that she discovered spots that were ICE COLD. The room itself was toasty, but there were spots that would be cooler, and then suddenly be downright chilly, goose bump inducing even. The realization was startling- Beth had a ghost in her room! At this point, she wondered if the ghost was trying to help her all week by moving things around to ‘annoy’ her into leaving the room before the weekend. Trying to warn her about the obnoxiousness of nightclub she was directly above. Another option was that the ghost was also pissed off because it just wanted to rest in peace but Mr. Worldwide himself was blasting through the floor…

Beth decided to check out of that hotel, not because of the ghost, but because of the nightclub. Thankfully the event had another hotel nearby with a room block that she was able to get a room at. But coincidently, her work colleague had just checked out of the hotel she just moved to because they realized that they had been staying in that hotel when 9/11 happened, and it was a little too much too soon.


Terrible Times in the Big Tent

Another time when Mother Nature was not to be trifled with…and everything goes wrong

Meg was managing the in-person registration for an event with around 1,500 attendees. The event was taking place in a large event tent, which had all the power, heat, supplies and crew with expertise you could need for this sort of thing, but even that wasn’t enough to keep things from going wrong.

The plan was this: Registration for the event was supposed to be outside the tent and then attendees would file in, get drinks and snacks and then be seated for the show. Unfortunately, the weather turned, the temps dropped to 55 degrees, and the wind picked up (with intense gusts), and rain was on the horizon. The call was made 20 min before registration opened, to move everything inside and reset the entire system. That meant packing up and moving ALL of the 1,500 name badges and tickets and relocating to a much smaller space, one of the two food service areas inside the tent. It didn’t matter how fast the team was moving, volunteers were scrambling, and about 20% of the tickets were misplaced or lost during the reset, picked up by the wind a tossed about the venue parking lot.

The attendees who arrived early weren’t prepared to be waiting outside in the cold. And because needing to reset the registration area, volunteers trying to snatch tickets out the wind’s grip, it took more than the 20 minutes before it was scheduled to open, the attendees got antsy. Against security and volunteer’s instructions, they essentially forced their way into the event tent. Making an already small space insanely crowded, with volumes increasing and emotions running high. If you have ever been in a large crowd of confused, uncomfortable people, you’ll know the drama that was ensuing.

Now- you’ll recall that the registration table was moved inside, where it wasn’t planned on being, and therefore took over one of the food and bar areas that was originally going to be open for the 1,500 attendees to go and get food and drink. So now, instead of there being an open area for attendees to mingle after checking in and getting a name badge and ticket, with two options of where to grab food and drink, there was just a mass of bodies pushing and yelling- tensions running high. The crew working the one and only food area was overrun and couldn’t even restock to fulfill the never-ending demands.

Before the main entertainment show, there was an award ceremony that was put on by sponsors and other corporate teams. During the ceremony, all the AV tech, including the 20 huge LED TV Screens around the tent, died halfway through the show. No audio, no visual, nothing. Black screens, eerie silence. The sponsors were beyond upset- there was VP was screaming and cussing out the AV production team as they are frantically trying to trouble shoot.

Meg looked around as everything was going up in flames [metaphorically, of course], crew members were being screamed at to “do their job”, while in fact, trying to do exactly that- their job. And told all the volunteers that were helping with registration to go home, to escape, to save themselves! Because registration was mess and there was no way it was going to get fixed. She grabbed a glass of wine and sat under the registration table to watch the world burn [again. metaphorically].

And in the words of our own copywriter Eric- ‘From time to time, everyone needs to be under a table with a glass of wine.’


 
 

Event Horror Stories

No event ever goes off without a hitch, and sometimes those hitches are a bit more….terrifying… than others. What is just another day to some, could be the worst nightmare of another. In honor of Halloween, spooky season and things that scare humanity- here is a collection of the scariest events and situations we’ve been apart of.

Read on, if you dare…

Hurricane Sandy

In 2012, the east coast of the United States was battered and ravaged by Hurricane Sandy. You may have watched the destruction on the news, or frantically tried to get a hold of loved ones on the other side of the country. While most of us were safe, warm and dry, one of our team was on Pier 57 in New York City as the water levels rose and the city shut down…

Jeff (our resident IT & Tech guru) was working on an event that was billed as an ambitious "functional art and technology exhibit" , setting up and working with all the necessary technically equipment to ensure that everything went smoothly. This being NYC, the back rooms and hallways where Jeff was working to run network lines for hundreds of computers looked more like where serial killers would dump bodies than a glitzy venue.

Once the alerts for the hurricane were made- most of the attendees, vendors and staff got out of the venue and back to the hotels. Jeff stayed with some others to try and salvage as much of the tech as possible. The feeling of the pier swaying beneath their feet, keeping their balance off center- never quite settling or stopping to allow the team to collect themselves. They were working against the clock.

As the winds picked up enough to guide the swelling waves to crash against the windows of the venue, birds who were caught in the storm dashed against the glass, that’s when the rats appeared. Coming up from the lower levels that were now flooding or submerged, there were so, many, rats. You’ll never know true animalistic fear until the place you are standing has been deemed “NOT SAFE” by rats. A mass exodus of creatures that are determined to survive and thrive no matter what, that is the real horror. Shortly after the rats, the water followed into the event space. At that point, every human that was still there abandoned the items that were left and ran to shelter.

Jeff would be in NYC for the next few days, unable to get back home, but thankfully not alone. There were some sounds made for a slasher film and screaming out in the streets at nights. Obviously, it's best stay in your room and lock the doors, but sometimes you need to sit in the restaurant so you have safety in numbers.  Power and water were out and the generators in the hotel died due to flood waters. After the first night the hotel started creating some insanely creative dinner menus to get rid of a lot of their perishable foods. Digestive tracks were also scared…

It took a long while, a harsh travel trip and a night spent on the floor of an airport lounge…but Jeff made it home in once piece! A few heart stopping thrills to remind us all that Mother Nature is the boss. She brought us into this world, and she can take us out.

The Show Must Go On

Many times- with scary stories, we imagine ourselves in the thick of it. At the center of the drama and at risk of losing everything. Adrenaline in your veins, survival-oriented mindset. But what about the aftermath of someone else’s horror story? After the initial terror, the people who come in to save the day, what about them…do they still need to worry?

Flash back to years ago- during a long-term trade show-…meaning the show floor was active for two weeks, so the entire production crew was there for a total of 4 -5 weeks (depending on the specific job). Imagine spending a month on a job site to build up, manage 2 weeks of attendees and then tear down again. Like most large-scale productions, there was catered meals for the team so they could eat on site and not have to leave.

A few days before the show was to open, a catastrophe struck in the form of food poisoning from the crew buffet! The chicken had somehow cross contaminated other items like the veggies and salad…no one was spared. Omnivores and vegetarians alike were struck down. High ranking executives there to oversee set up, the numerous crew responsible for physical construction, booth staff that would be the ones interacting with attendees, background support for all the tech that it takes to run hundreds of live sessions….down for the count. KO’d by creamy chicken casserole.

Nearly 3,000 staff, crew and other on-site support were out of commission…those who were sick were sequestered in their rooms, roommates who escaped the outbreak by means of an iron stomach or good fortune, were moved to other hotels (many 30-45 min away from the Showfloor that they had to get to and from every day). Even though they weren’t ill, their days just got immensely more complicated and exhausting.

However, the show must go on! New staff from all over the nation, and even other countries, (including our own Melissa) were called in urgently to finish setting up and to staff all the things needed. Crash courses in live speaking and giving tech demos were taken while on the plane, phones were constantly ringing to wrangle the new boots on the ground. Fresh faced new employees were thrown into the deep end with fingers crossed they would live up to the event’s reputation and what the attendees were expecting.

It is unknown if anyone ate from the crew buffet ever again during that event. To this day-  Melissa is wary of buffets and will opt to get the team breakfast before we arrive on site, just to be safe.

Terror in the Fast Lane

While Angela was working with an automotive client for a relaunch of their most renowned model of car- hearts literally stopped and skipped a beat- and it wasn’t because of the stunning example of engineering that was on stage…

The new version of the car was quite a breakthrough from the past- so the creative team took advantage to have some fun with the unveiling. The idea was to literally break a sheet of glass, then the car would be driven through the shattered pane and appear in the middle of the stage. To do this, the team had built a mechanical device that would trigger the breaking of the glass at a very precise moment, in a very precise spot. Because of the complicated mechanism, the team had been testing for months and rehearsing the day before- the technology always worked and the glass always broke. (You know where this is going already don’t you?)

At the announcement, just imagine: The lights bright, the emcee full of charm and exuberance, crowds of people milling about, flashes from cameras, everyone ready for the grand reveal. The team in the shadows, anxious for all the hard work to come to fruition. Music is pumping, smoke machines and dancing lasers add to the ambiance. This. Is. It. Everything was LIVE!

The very precise moment arrived…the glass – didn’t shatter?! The mechanism got stuck- it only broke a tiny inch of glass. The car couldn’t drive through the solid glass pane. Breaths caught in throats- the attendees didn’t know what was supposed to happen-but how do we recover? Hearts stopped.

While the thought “gaaah-WHAT?!” was going through the team’s minds: Stagehands dimmed the lights. Darkness hid the still whole glass pane, providing cover while someone ran out on stage. They broke the glass pane by hand with a mallet, as the audio team played a recording of breaking glass in perfect coordination, then dashing off stage again before the lights came back up and the emcee announced the car slowly pulling forward. It all took less than 10 seconds.

As hearts slowly started beating and people let out the breath they were holding, the team relaxed into the rest of the event. Was that plan B ever practiced? No. But it was the absolute best example of why having a good team is so important. They jumped into action and saved the day! The lesson learned is to NEVER use such risky mechanism to launch anything! But did we learn? Maybe, maybe not…we’ll just have to see what the future holds.


Congrats if you made it to the end of this special spooky edition of our blog! We love all the amazing adventures our work takes us on- no matter what our blood pressure may be at the moment. What do you think was the scariest story of the ones we shared?

If you are interested in other stories about how our team can handle anything thrown at us- check out these blog posts:

  • No Luck Necessary- we break down how to think about some common issues that happen at tradeshows in order to make the best decision while staying calm.

  • Go & Fail: Victoria’s Paris Trip - when things go wrong in an other country that speaks another language.

  • The London Trip- another Victoria special, but this time there isn’t a language barrier